Mariana Dalto interviews Rob Ratliff about his entrepreneurial journey and early challenges. They discuss marketing strategies, the evolution of AI, and service diversification. Rob shares insights on SEO success, content quality, and expanding to paid ads and social media. They explore his book “Critical Point Marketing,” common client challenges, retargeting strategies, and the GROW framework for email re-engagement. Rob offers targeting tips, advice on avoiding marketing mistakes, and provides additional resources. The episode concludes with a subscription reminder and final goodbyes.
