My Comprehensive Guide to Micro-Influencer Marketing [Video]

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it.

The pull influencers of all followings have on social media users today is strong.

After all, 63% of consumers will likely buy products promoted by an influencer they trust.

In my role at Nickelodeon, I work in international influencer marketing, so I know how crucial an influencer strategy is to brands of all sizes.

However, we don’t always have the budget to hire the biggest influencers in the game. Enter micro-influencers.

In this guide, I’ll tell you everything you need to know about micro-influencers, including brands that are using them successfully and how you can connect with these individuals to promote your brand.

Table of Contents

• What is a micro-influencer?
• What is influencer marketing?
• The Value of Micro-Influencers
• How to Find Micro-Influencers
• How to Work With Micro-Influencers
• 4 Brands Using Micro-Influencers Successfully

Micro-influencers are social media …