Mission: Sustainable Health for Bupa [Video]

If the global healthcare industry was a country, it would be the fifth-largest greenhouse gas emitter on the planet. Mission: Sustainable Health takes viewers on a journey to discover how Bupa is leading the industry to take action.

Bupa’s new global sustainability strategy

We developed strategy, production and activation for a social video campaign that would showcase the proof points that underpin Bupa’s new global sustainability strategy.

Four part documentary series, Mission: Sustainable Health, placed Bupa at the heart of the sustainability conversation in healthcare. Engaging and informative content spoke to the target audience on YouTube, Instagram and LinkedIn with clear ‘jargon-free’ messages.

Our team cast Malaika Vaz, wildlife film maker and Nat Geo explorer, as lead narrator and presenter of the series. We then filmed across the UK, Spain and Australia to capture key Bupa people and influential external voices to build the story.

We developed a media strategy which started with the campaign …