Punit Thakur is making a significant impact in the financial and e-commerce sectors with Afterpay’s AI-powered tool, Afterpay iQ. The U.S. financial technology market is projected to reach $301.54 billion by 2024, growing at an annual rate of 11.4% through 2030. Thakur’s work with Afterpay iQ is both timely and influential in this expanding market.
Creating Afterpay iQ
When Punit Thakur joined Afterpay in 2021, he brought with him a wealth of experience and a keen eye for invention. Drawing on his extensive background in advertising technology and e-commerce, Thakur quickly identified a critical gap in the market: merchants were struggling to access and interpret their performance data effectively.
“Merchants were relying on outdated, manual methods to access their data, which was time-consuming and prone to errors,” Thakur explains. “I saw an opportunity to leverage my expertise in AI and data analytics to develop a solution that would empower merchants with deep, actionable insights.”
Thakur’s …