On Media Champions, our host Greg Kirkham speaks with experts and professionals from across the country operating in the media space. In this segment, Greg speaks with Brooke Weller of REQ, An Agital Company.
REQ is a full-service digital marketing, branding, and PR agency. We drive outcomes for clients across various B2B, B2G, and Retail verticals.
What is your BEST service?
Digital (SEO, SEM, PPC)
What was your first job in Media?
My job right out of college was for BikeBandit.com, I was making an astonishing $10/hr to run Google ads, create event graphics, etc.
What is the biggest change in marketing that you see coming in the next 2 years?
I think the biggest challenge in marketing is going to finding the right balance between AI and real authentic Human strategies. We see so much machine learning and AI capabilities in platforms but without oversight, these features can destroy results and tarnish client results. Same sentiment across creative, …