Marketing That Resonates With Corporate Meeting and Events Audiences [Video]

One U.S. city reported a 38% increase year over year in meetings and events. Another big market saw a 22.8% growth as well. Overall, the industry grew nearly 2% and continues to rise.

What’s going on with meetings & events and, more importantly, how can hotels and their marketing crews capitalize on this increased demand?

What do social media and community managers need to know about this segment of their audience? How are these corporate and business accounts looking at hotels differently than tourists, and how should our marketing messaging shift?

That’s what Glenn Haussman is here to help us with.

Glenn is the #1 Social Media Influencer in Hospitality. His show No Vacancy has once again been named the #1 industry podcast for 2024 after receiving this honor every year since its inception. Glenn has been quoted in leading publications such as the New York Times, USA Today, Washington Post, Forbes, MSNBC, CNN and Chicago Tribune. He’s even been in the classroom, previously serving for nearly 10 years as an adjunct professor at New York University, teaching classes in Public Relations & Advertising, and Consumer Behavior. And he’s been named one of Top 100 Most Inspirational People in Global Hospitality.

Social Pulse Podcast host Mike Allton asked Glenn Haussman about:

🟣The differences between meeting clients and destination clients

🟣What challenges and expectations this audience segment sees

🟣How social media managers can relate to this audience

Learn more about Glenn Haussman

• Connect with Glenn Haussman on LinkedIn (https://www.linkedin.com/in/glennhaussman/)

Resources & Brands mentioned in this episode 💜

• No Vacancy News (http://novacancynews.com)

• Podcast Episode: Hotel Meetings Biz Soars (https://novacancynews.com/hotel-meetings-biz-soars/)

• Learn more about Agorapulse with a free demo (https://www.agorapulse.com/contact/) 🧡

• Margaritaville (https://www.margaritaville.com/)

• Seth Godin (https://www.sethgodin.com/)

• Nike (https://www.nike.com/)

• Hilton (https://www.googleadservices.com/pagead/aclk?sa=L&ai=DChcSEwjBmOHQu4mIAxWZaUECHb1mBkAYABAAGgJ3cw&co=1&ase=2&gclid=Cj0KCQjww5u2BhDeARIsALBuLnMGv3QJcVGUU3QemQDjCC3CFYPb1xJq8z11lYdFwZIYuvE1XG6Gye8aAsd-EALw_wcB&ohost=www.google.com&cid=CAESV-D2aeFmi2nzYg3RnC5t5FKjl9QA1wpHvT5S5k7kdHstYNMwHCg0DNmBjeMljuzMa5x2mF4ynDZF84OGzdc_q_9Ev22v15GlfyDKCGnZeg4oov_fVr9-Bg&sig=AOD64_052eroZYJIpG6AUjwwpDB9cKhrlQ&q&nis=4&adurl&ved=2ahUKEwi9g9zQu4mIAxUfVaQEHd_GNDEQ0Qx6BAgIEAE)

• Marriott (https://www.marriott.com/)

• Google IO conference: AI overview feature (https://developers.googleblog.com/en/google-io-2024-recap-making-ai-accessible-and-helpful-for-every-developer/)

• No Vacancy News on LinkedIn (https://www.linkedin.com/company/no-vacancy-podcast-rouse-media)

Show Notes & Transcript: https://www.agorapulse.com/blog/corporate-meetings-in-hospitality

Brought to you by Agorapulse (https://www.agorapulse.com) : the #1 rated social media management solution.

Produced and Hosted by Mike Allton (https://www.linkedin.com/in/mikeallton/) , Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.