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The landscape of ad spending has changed significantly in recent years. We have seen a major shift in marketing campaigns from before the pandemic to now. Everything from graphic styles to personalization has evolved, and so has spending. With more brands in the mix, advertising spending is consistently rising.
The question is, why are some still hesitant to adjust their spending? The simple fact is that budgets must change over time. If your budget doesn’t evolve, you won’t be able to compete with the growing number of brands advertising online.
Let’s break down what you need to know if you plan to keep up in the increasingly competitive advertising landscape.
Related: Is Your Advertising Spend Going to Waste? If You Don’t Fully Understand This Metric, It Might Be
Supply and demand dictate spending
Let’s begin with the current situation. Advertising rates are increasing, which means you’ll need to increase your budget to attract the …