When communications professionals search for a Mailchimp alternative, it’s often because they need help emailing unsubscribed contacts.
Why? While Mailchimp is a terrific marketing tool, with e-commerce integrations and solid email marketing features, it’s made for marketers, not communicators. That means it won’t perform functions like sending bulk emails to all contacts (including those who have unsubscribed.)
Communicators often need to email unsubscribed contacts because they have a contractual or regulatory mandate to share essential information with all their stakeholders.
Mailchimp doesn’t recognize this use case and does not have tools to help.
Mailchimp is Made for Marketers: Communicators Need Envoke
There’s a reason Mailchimp lacks this functionality. As we mentioned, Mailchimp is made for marketers to generate leads and sell products. Because it’s built for commercial email marketing, it anticipates that users will send commercial email. Makes sense! But commercial email is subject to CAN-SPAM, CASLand other regulations that strictly forbid marketers from sending commercial messages to …