Director at LinkedIn’s B2B Institute Ty Heath joins host Danielle Blanchette to discuss the underfunded state of brand marketing in B2B and previews her session coming up in Orlando that focuses on teaching marketers how to demonstrate the value of brand marketing that expands so far beyond just the traffic and sales.
“Marketing is not just a cost center, it’s a growth engine for the business.”
Attend Ty’s session at Digital Summit Orlando Feb. 26-27! https://www.digitalsummit.com/orlando?utm_source=youtube&utm_medium=social&utm_campaign=DSORL_Orlando&utm_content=RegisterNow
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