LinkedIn at Cannes Lions 2024 [Video]

A recap of our presence at Cannes Lions International Festival of Creativity.

We were delighted to take over the sunny rooftop of the iconic Carlton Hotel to play host to B2B marketers across the industry. There’s no doubt about it, our space was truly #ThePlaceToB2B.

Throughout the week, we:

• Hosted a number of thought-provoking sessions from the top voices in B2B in our LinkedIn Collective studio
• Premiered our B2B documentary, ‘EVERYBODY’S BUSINESS,’ from two-time Oscar-winning director, Ben Proudfoot, exploring evolution of B2B marketing over the decades.
• Celebrated the B2B Lions Awards winners at Microsoft Beach House alongside Cash Cash.
• Launched our second annual B2B Marketing Benchmark Report, in partnership with Ipsos, surveying 2,000 global B2B decision-makers.