Spending over $3K/month on LinkedIn Ads? Hire me as your consultant: 👉 https://mitchellgould.com/consulting
In this video, I cover everything you need to know to set up and launch a LinkedIn Ads retargeting strategy. We review everything from conversion tracking to setting up three of the most common ad formats: text ads, single image ads, and lead gen forms.
——————————-
Course Resources:
To access the Google spreadsheets in this video, subscribe to my newsletter: https://mitchellgould.com/retargeting-resources
🔸 LinkedIn Ads Copy Draft Sheet
🔸 LinkedIn Ads Objectives & Ad Formats Sheet
🔸 LinkedIn Ads Naming Convention Example
🔸 Canva Ad Examples
Other Links:
🔸 Insight Tag Tracking playlist: https://www.youtube.com/playlist?list=PLHWjvWqoS0kHrD2CmEMOtjHwEjUx8oC_N
🔸 LinkedIn Ads uploading a company list: https://youtu.be/S3UTryCybDs
🔸 LinkedIn Ads UTM parameters: https://youtu.be/4b6DQz_u9Rc
——————————-
Timestamps:
00:00 Introduction
00:27 LinkedIn Ads course overview
01:27 Course reminder
01:56 LinkedIn Ads retargeting overview
02:48 LinkedIn Ads retargeting notes
05:14 LinkedIn Ads retargeting framework
06:01 LinkedIn Ads retargeting content ideas
07:24 LinkedIn Ads campaign objectives
08:06 LinkedIn Ads ad formats
08:56 LinkedIn Text ad examples
10:02 LinkedIn Single Image ad examples
11:44 LinkedIn Lead Gen Form example
12:11 LinkedIn Ads Library for creative inspiration
12:37 Ad examples I created
13:15 Using Canva to create ads
13:46 Ad creative best practices
14:31 LinkedIn Insight Tag overview
14:57 LinkedIn Insight Tag playlist
15:14 LinkedIn Ads retargeting audience options
16:10 Audience Insights section
16:39 Audience naming convention
18:11 LinkedIn Ads archived audiences
19:16 Account naming convention
21:11 Qualifying a retargeting audience
21:29 Audience exclusions
22:30 LinkedIn Ads audience attributes
23:01 LinkedIn Ads Matched Audiences
23:33 LinkedIn Ads audience exclusion notes
23:56 LinkedIn Ads tracking parameters
24:27 LinkedIn Ads conversion tracking overview
26:51 Budgets and bidding overview
28:45 Important campaign settings to always check
31:00 Where to download leads from Lead Gen Forms
31:23 How to monitor performance
32:41 Demographics performance review
32:55 Delivery metrics – reach and frequency
33:55 Engagement metrics
34:58 Setting up your LinkedIn Ads account
37:26 Adding UTM tracking parameters at the account level
38:27 Adding the LinkedIn Insight Tag to our website
45:16 Creating retargeting audiences
51:03 Setting up conversion tracking
56:20 Creating a campaign group
57:37 Creating a Text Ad campaign
01:02:53 Important note: AND vs. OR selections
01:04:00 Creating a saved audience
01:04:23 Creating a Text Ad campaign continued
01:09:19 Creating a Single Image Ad campaign
01:17:51 Creating a Lead Gen Form campaign
01:27:25 How to view different performance metrics
01:30:59 Conclusion