Kroger to Implement Major Change [Video]

Kroger has announced a substantial expansion of its partnership with Ocado Group, a UK-based e-commerce and technology powerhouse. This collaboration aims to integrate cutting-edge robotic and automated technologies across Kroger’s network of Customer Fulfillment Centers (CFCs) in the United States, Reuters reports.

The decision to amplify the use of Ocado’s advanced solutions comes at a crucial time for Kroger, as the company experiences a notable surge in its digital sales. In March, the grocery giant reported an impressive 12% year-over-year growth in its online business for 2023, with digital sales reaching a staggering $12 billion. This performance underscores the increasing consumer preference for convenient, omnichannel shopping experiences.

Kroger’s Chairman and CEO, Rodney McMullen, emphasized the importance of meeting evolving customer expectations, stating, per the outlet, “Customers value the ability to shop on their own terms with zero compromises. And we are increasing the number of omnichannel households in our ecosystem. Customers who shop both in-store and online spend …