The rapper formerly known as Kanye West promoted the website in a Super Bowl ad that aired in Los Angeles. After it aired, the store started selling only one item.
WASHINGTON — The rapper formerly known as Kanye West had his website taken offline Tuesday after it was changed to only selling a swastika shirt after airing a Super Bowl ad.
Visitors to the retail website for Ye’s apparel brand, Yeezy.com, saw error messages Tuesday that stated, “something went wrong” and “This store is unavailable.”
Shopify, an e-commerce platform, told multiple news outlets it took action and shut the site down.
“All merchants are responsible for following the rules of our platform. This merchant did not engage in authentic commerce practices and violated our terms, so we removed them from Shopify,” a statement from the company said. Shopify did not expand on which terms were violated.
According to Variety,before the ad aired …