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Jaguar’s design boss has said the car brand has shown “fearless creativity” as he unveiled a much-hyped electric vehicle that had attracted an online backlash over its unusual marketing campaign.
Gerry McGovern, who is in charge of design for Jaguar’s parent company, told a launch event on Monday in Miami: “Some may love it now, some may love it later and some may never love it. That’s what fearless creativity does.”
The British brand revealed the new concept car, the Type 00 (pronounced “zero zero”), to set the tone for a relaunch that represents a change of strategy.
A production-ready version, a four-door Grand Tourer, is due to be revealed in late 2025, with sales expected to start in 2026.
The rebrand has already attracted far more attention than normal for a car launch after a teaser trailer – which did not feature the car itself – became the subject …