Is there a recipe for going viral in 2025? [Video]

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase.

Make us go viral.

But hold the eye rolls. After all, who doesn’t want to get their brand in front of as many people as possible?

Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report, attitudes toward ‘going viral’ have soured.

The question is, is viral marketing still the ticket to social media stardom in the last bit of this quarter-century? And how do you tackle the inevitable request from your boss?

With insights (and hot takes) from marketing experts, we’re breaking it all down below.

Viral marketingis a strategy that aims to create content worth sharing. …