Is Kanye West a genius or is this simply a good strategy? Kanye West dropped a very simple ad durin [Video]

Is Kanye West a genius or is this simply a good strategy?

Kanye West dropped a very simple ad during the Super Bowl. He says himself in the ad that all the costs went towards the payment of the ad and nothing went into the production costs of the ad.

Although everyone was surprised and made fun of his simple ad compared to other big brands, his ad generated a huge amount of revenue.

Also, the way he priced his products enables him to make better decisions. With the information he got through the purchases, he can even make more money through retargeting.

His success story shows that you don’t need a crazy ad if you know how to market your products in the right way and with a good strategy.
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