SmartSites and Shopify recently hosted an insightful event, “Proven Methods to Multiply Your Ecommerce Sales.” This workshop’s main agenda included best practices for reaching the right users, managing first-party data, and enhancing campaigns via automation. Additionally, Zach Everett (Senior PPC Analyst & Ecommerce Team Lead) and Matthew Potash (Senior PPC Analyst & Technical Lead) from SmartSites were the main speakers.
Here’s a recap of the event’s key points.
The first major topic addressed was the importance of optimizing product feeds. This is an important step for any ecommerce business aiming to advertise effectively across multiple platforms. Key points included:
- Product Titles: Emphasizing the significance of detailed and well-structured product titles. Attributes like brand name, size, color, and other specific details can greatly enhance search engine visibility.
- Descriptions and Images: Ensuring product descriptions are comprehensive and images are high-quality and clear. Transparent images without text are preferred to meet platform guidelines.
- Category Taxonomy: Highlighting the necessity of correctly categorizing products to ensure they appear under relevant filters on shopping platforms.
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