Inside BK Beauty’s channel expansion strategy [Video]

YouTube star Lisa J and her husband Paul launched BK Beauty from their living room. The duo has since scaled the brand to 50,000 orders per month, becoming the top store on TikTok Shop. Using channel integrations, the brand now sells on TikTok, YouTube, Amazon, and cross border all managed from its Shopify admin. BK Beauty is a creator-first brand, and it’s approach to partnering with the right creators on each platform is still core to its strategy.

Shopify Newsroom: Channel expansion is critical to building a legacy brand:
https://www.shopify.com/news/channel-expansion

BK Beauty’s website:
https://www.bkbeauty.com/

Lisa J on YouTube:
https://www.youtube.com/channel/UCY8LkGSO_34lHxujnvATGAw