MANILA, PHILIPPINES — Grab Philippines is taking a humorous approach to highlighting its improved booking reliability, launching a series of online videos that poke fun at extreme excuses people may give for being late or canceling plans – with GrabCar no longer being a viable excuse as it is now more reliable.
The campaign, titled “Sorry, ‘Di Mo Na Kami Pwedeng Gawing Excuse,” is a direct response to the company’s improved driver allocation for passengers and a more reliable booking experience.
The leading superapp reports that in the first half of 2024, GrabCar has seen a significant improvement in passenger experience, with nine out of 10 passengers trying to book a Grab ride being successfully allocated a driver.
To emphasize this message, Grab partnered with Gigil, a multi-awarded creative agency, to produce three humorous videos showcasing absurd excuses people might use to avoid commitments now that booking on GrabCar is more reliable. From …