INGO Hamburg’s latest spot shows how Ikea’s e-commerce site makes it easy to fix the chaos caused by a mischievous cat.
The holidays can bring joy, togetherness – and for pet owners, a bit of chaos.
Ikea’s latest campaign, ‘Ready for the Holidays: Cat,’ captures the latter, shining a spotlight on the all-too-relatable antics of a mischievous feline named Leonidas.
In the ad, created by INGO Hamburg, Leonidas embodies the spirit of every curious cat as he climbs the curtains, sending them tumbling down, and turns the family Christmas tree into his personal jungle gym.
Instead of succumbing to holiday stress, his family takes it in stride, demonstrating how easily they can order replacements via the Ikea app. The campaign also highlights the brand’s small order shipping, designed to help customers replace damaged or missing items quickly and affordably.
The playful campaign is a clever way to address holiday mishaps …