IAS Ziegler Brings AI To The Fight For Brand Safety Beet.TV [Video]

CANNES — In a world where AI will generate a huge quantity of suspect and synthetic information, the risk to advertisers of a faulty adjacency would seem to grow.

But some vendors are using AI to fight AI, and nowhere more so than in brand safety.

In this video interview with Beet.TV, Craig Ziegler, SVP of Product at Integral Ad Science (IAS), explains what his company is doing.

AI Helps Understand Content Nuances

Brands want to achieve their target performance goals and expand their reach, while simultaneously protecting their brand equity.

“That’s the opportunity,” Ziegler says. Artificial intelligence (AI) already plays a significant role in many of IAS’s products, particularly its Total Media Quality (TMQ) solution.

TMQ was developed to address the specific challenges of social video platforms, where the content is all about “sight, sound, motion” and includes video, image, and audio elements.

“Our AI helps marketers understand the adjacencies of that content and …