I Tested the 5 Best Free Social Media Monitoring Tools Heres How They Stack Up [Video]

In business, reputation is everything. It can decide whether someone gives you their attention or, even more significantly, their sale.

However, with more than 5 billion people worldwide using social media to produce a constant flow of information, interaction, and opinions across dozens of platforms, reputations are harder than ever to maintain. That’s why free social listening tools are so important.

In this article, we’ll talk through why social media monitoring matters to marketers and test out five of the most popular social media listening tools out there.

Table of Contents

• Free Social Media Monitoring Tools
• What is social media monitoring?
• Why use a social media monitoring tool?
• Pro Tip: Use Social Inbox Streams In HubSpot

What is social media monitoring?

Social media monitoring, sometimes referred to as social media “listening,” is the practice of examining what social media users say about a specific topic.

For marketers, this topic is usually a brand, competitor, product, service, or even campaign.

With so …