I Reviewed the Best AI Search Engines for 2025 [Video]

Ryan Law is the Director of Content Marketing at Ahrefs. Ryan has 13 years experience as a writer, content strategist, team lead, marketing director, VP, CMO, and agency founder. He’s helped dozens of companies improve their content marketing and SEO, including Google, Zapier, GoDaddy, Clearbit, and Algolia. He’s also a novelist and the creator of two content marketing courses.

I rigorously tested the most popular AI search engines to discover their strengths and weaknesses.

I ran this test for two reasons:

As a human being, I want to use the best search engine around. I spend my life on the internet. I want to find information in the fastest, most effortless way possible.
As a marketer, I want to know where the tide is headed. Will AI search engines replace “traditional” search engines? Are AI chatbots really good enough to dethrone Google? Should I start investing more effort in LLM optimization?

There are basically a thousand products claiming to …

Tags Digital Marketing, Digital Marketing Strategy, Google Ads, Google Ad Words, Search Engine Marketing