As AI-generated content saturates traditional channels, cold outreach is getting more challenging, and search marketing is losing its impact. Consumer trust has hit a decade-low, making individuals more influential than companies in purchase decisions.
Business development success is shifting to be less about cold outreach, and more about your sales team’s ability to build relationships over time. This shift makes LinkedIn a crucial platform for business development, offering valuable opportunities for authentic sales conversations.
It also means that it’s more important than ever for sales staff to keep track of who they’ve talked to and what they’ve talked about, and to engage or re-engage contacts as needed — regardless of the platform it happened on.
That’s where Hublead comes in, enabling your team to sync LinkedIn with HubSpot and make relationship management more seamless and efficient. While LinkedIn announced a full integration with HubSpot earlier in 2024, that native integration is only available for enterprise users, leaving many SMBs in the dust. But that’s where …