How Weird Fish ditched discounts, refreshed its image and won over younger consumers [Video]

Winning the Gold award at The Drum Awards for Media 2024 in the Performance category is Launch for Weird Fish, with a robust performance strategy that helped bolster brand reputation and drive sales. Here is the award-winning case study.

This was, of course, no easy task during a cost of living crisis, with bargain prices a top consumer priority. The challenge was compounded by crowded e-commerce market conditions in which increasing numbers of online fashion retailers are competing for consumers’ limited disposable income.