Do your nails look best with a Tangerine, a Lala Lime, or a Pink Confetti gel polish? Maybe you’re looking for a moody black? Do you go with something earthy, like a Cozy Campfire? Or do you try something a little wild, with a trippy Midnight Euphoria design? For consumers shopping online, this can be a difficult decision to make without seeing the actual color on their fingernails. Aside from going to a salon and testing out dozens of different shades, how else can consumers find the perfect color for any occasion?
In 2023, Beetles Gel Polish worked with Amazon Ads Brand Innovation Lab (BIL) to develop a virtual try-on experience in which U.S. customers could give themselves a manicure using only the camera on their device. Customers could scan the QR code in the Beetles Gel Polish Store and be directed to the virtual manicure augmented reality (AR) experience. Customers point their camera at their hand and pick from one …