How to Use Negative Keywords for Paid Ads [Video]

Negative keywords are essential for optimizing Google Ads campaigns. They’re the mechanism that stops your ads from appearing in irrelevant searches on Google, saving your budget from unqualifed clicks and improving your targeting.

This article covers exactly what negative keywords are, the different types you can use, how to identify them, and how to incorporate them into your campaigns.

Let’s jump in.

What Are Negative Keywords?

Negative keywords are critical yet often overlooked elements of Google Ads campaigns. These specific terms help avoid showing your advertisements during searches that don’t align with the intended audience, thus ensuring only potential customers interested in what you offer see your ads.

For instance, if you’re promoting high-end watches and individuals seeking inexpensive options trigger your ads, it can lead to frustration and unnecessary spending. Negative keywords step in to prevent such mismatches by filtering out these non-relevant queries, thereby maintaining a focused and efficient use of your ad budget.

Using negative keywords substantially enhances how targeted each ad is. …