How To Use Animation Films in Your Video Marketing Campaign

Animation is up first in our new series about film-making techniques. We’re looking at how animation films can help your business get your marketing messages across.

Motion graphics videos come in all shapes and sizes, from quick hand-drawn stop motion to full-blown 3D motion graphics. The most important part of any film is the story. But how do you know if it can be best told with animated video?

Animation films for complex messages and products

The time when animation really comes into its own is when it’s used to deliver complex or difficult-to-visualise ideas. We are often tasked with marketing a service or product that would be very difficult to explain using traditional live-action video techniques, such as an innovative type of software or a brand-new technology. For instance, the animation is perfect for medical marketing.  In this context, animation can illustrate procedures or treatments for diseases which are difficult to imagine, showcase medical devices in actionand work …