How To Start A Social Media Marketing Strategy (A Checklist For Success) [Video]

Strategy is key! Especially in social media.

In this guide, I’ll teach you how to create a social media strategy that delivers for your business.

It’s pretty simple: to be successful in today’s market, you have to be on social media.

Your customers are already there, ready to engage.

But in order to reach them, you have to have a strategy in place.

Social Media Marketing Strategy – Find Out Where Who Users Are

Remember, the goal here is a strategy that works.

And with any marketing strategy, success begins with a clear target audience.

So before you even begin to put the where and how pieces together, you need to focus on who.

To do that, you create a buyer persona based on characteristics like:

• Age
• Gender
• Job title
• Location
• Education
• Why would they benefit from your product?
• How does your product address (and solve) one of their pain points?
• Why would they choose you or your product over your competitors?

Once …