How To Set A Winning Data Strategy For Value-Based Bidding [Video]

Value-based bidding is only as successful as the inputs you provide. It’s not just about having data; it’s about having the right data.

In last week’s article of this value-based bidding series, we looked at how to determine whether this strategy will be a good fit for your business.

Now, we’re going to dig into the steps needed to ensure you’ve got the right data foundation for value-based bidding to be effective in this second video of our series.

Once you’ve got your data foundation established, the other key piece is telling Google what your goals are. You need to set clear goals so that Google’s AI knows what to aim for.

It may sound a bit daunting at first, but with a few steps, you can ensure your value-based bidding campaigns are firing on all cylinders.

Step 1: Tighten Up Your Tracking

The first order of business is to make sure your Google Tag or Google Tag Manageris properly installed …