Learn how marketers are using AI to 10x their business with this FREE Report đĽ https://clickhubspot.com/mzr
Is humor the secret sauce to capturing your first 100 customers in todayâs AI-driven social media landscape? Learn unconventional yet potent strategies for early-stage companies to get noticed and thrive.
Kipp and Yuliya Bel (co-founder of Notus) dive into the nuances of leveraging social data and AI for personalized marketing. Learn more on harnessing AI for smarter social media strategy, the art of engagement and âs**t postingâ to drive authentic conversations, and how to pinpoint and attract the high-fit, high-intent prospects critical to your businessâs growth.
Mentions
Notus https://getnotus.io/
Wendyâs social media https://twitter.com/Wendys
Timestamps
03:07 Getting noticed by established entities on social media.
06:46 Being funny and engaging with industry-specific memes.
10:15 AI models need data for personalized impact.
14:50 Interpersonal personalization and intent in sales importance.
18:00 High contract value, fit, and intent.
20:44 Identify, understand, and target ideal network connections.
24:30 Efficient research equals higher sales conversion rates.
28:39 Consistency and niche focus lead to success.
31:52 Marketers should focus on audience understanding.
34:50 Taking risks is vital for growth and success.
38:50 Balancing experimentation with cost in early-stage teams.
40:47 Creating leaderboards increased engagement, competition, and success.
44:10 Connect with audience, take shots on goal.
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Host Links:
đ˛Kipp Bodnar, https://twitter.com/kippbodnar
đ˛Kieran Flanagan, https://twitter.com/searchbrat
âMarketing Against The Grainâ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
About the Show
Kipp Bodnar, HubSpotâs CMO and Kieran Flanagan Zapierâs CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.