Making good content is tough. You have to invest a ton of time, effort, and resources.
But if you repurpose it, you can make it go the extra mile.
What is content repurposing?
Content repurposing is the practice of reusing all or parts of existing content. This usually involves changing the format, such as from a blog post to a video.
For example, we turned this video on holiday SEO into a blog post.
Why should you repurpose content?
There are two main reasons:
- Reach more people. People who like videos won’t …