How to Drive Real Value from SMM [Video]

The unhinged social media manager trend is thankfully behind us. Now it’s time to recognize social as a serious driver of growth and revenue. Welcome to the era of social media performance.

Performance marketing is a modern approach to marketing that focuses on driving growth and revenue.

Traditional marketing goals can be somewhat vague. Think about a concept like brand awareness. Yes, it’s important for people to be aware of your brand. But it’s hard to link that level of awareness to your brand’s specific growth and revenue targets.

Because of that disconnect, marketing is generally seen as a cost center for the business. It’s something you have to spend money on, whether you want to or not — and you might not be able to tie that spend to real returns.

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