Video marketing strategies have completely changed the way consumers and brands interact with one another. Nowadays, video is one of the best ways for companies to attract customers, engage with them, and keep them interested enough to eventually persuade them to make a purchase. However, a new player has emerged that has the potential to change the game for traditional videos, and those are interactive videos.
In this article, I’ll go over this innovative video format, its advantages, and how you can use it to draw in viewers, differentiate your business from competitors, and give your audience an unforgettable experience. To make things even better, I’ll break down 16 interactive video examples so you can watch and learn from the best.
Let’s go!
What Are Interactive Videos?
An interactive video is a form of media that allows users to engage with the content within the video itself. It’s called “interactive” because viewers can manipulate certain …