Smart technology is unlocking massive opportunities in the energy and utility markets, giving rise to the buzzword electech. For marketers in this space, it’s time to adopt a tech-savvy mindset and use video content as a tool to inspire and educate customers. In this post, we’ll explore how energy firms can create compelling video content, from brand films to informative explainers.
The Opportunity with Smart Energy Tech
Electech encompasses everything from energy efficiency audits to real-time billing, battery storage, and intelligent substations. These innovations empower energy companies to meet customer expectations head-on. According to a recent PwC study, consumers trust energy utilities more than any other sector when it comes to introducing smart technology into their homes. This opens the door for a refreshed relationship between customers and their energy providers, especially in an industry where services are often taken for granted.
Humanise Your Brand
In the energy sector, brand consistency is vital, and emotional storytelling is …