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Company culture videos are an essential tool for showcasing your values, attracting top talent, and strengthening your employer brand. But a common question arises: how many videos do I need to effectively communicate my company culture?
The answer depends on your company size, talent goals, and the sophistication of your employer brand and recruitment marketing strategy. However, there are a few key types of videos that every company should consider to build a strong and versatile library of culture content.
The first video every company should create is a comprehensive culture overview video. Created to appeal to all candidates and team members, this foundational piece introduces your company culture and sets the tone for all your employer branding content.
An overview video is essential because it highlights your core values, mission, and what makes your workplace unique. It also brings your employee value proposition (EVP) to life, if you have …