How local businesses keep up with big sellers on Cyber Monday [Video]

TUCSON, Ariz. (13 News)—This shopping week turns digital for Cyber Monday. While small business Saturday was a big boost for local retailers, many businesses hope to get some of that same revenue online.

It’s an unprecedented shopping season – with Cyber Monday expected to be the biggest online shopping day in U.S. history.

U of A Associate Professor of Practice Kathleen Kennedy says the holiday shopping season changes every year—starting now as early as September with a change in shoppers’ mindsets, and vendors are responding.

“We have a lot of value-seeking consumers and there are some actually quite good deals from retailers this year,” Kennedy said.

Adobe expects Cyber Monday sales to reach 13.2 billion dollars, so where can local businesses find an in?

“As retailers get very, very large, the scale removes that personal relationship, so, one hand, local retailers have the advantage,” Kennedy said.

Kennedy says the online …