How AI could help with holiday shopping [Video]

CHARLOTTE, N.C. — The holidays are here, which means it’s time for holiday shopping.

AI chatbots like Amazon’s Rufus or Shopify Magic are designed to make holiday shopping easier. These tools act like virtual assistants that can help you find gifts, compare products, or locate deals.

The benefits are they can help you save time, narrow down choices, and are available 24/7. They can also help you discover new products you may not have thought of.

However, they’re not perfect.

AI chatbots can “hallucinate” and recommend items that don’t match your request, or give outdated pricing information.

They also struggle to identify the lowest price or provide highly personalized suggestions.

As this technology evolves, expect chatbots to get event smarter and learn more about your preferences. So next year, holiday shopping will be even faster and more personal.

The …