It’s time to be inspired by some of this year’s top holiday campaigns.
In 2024, global brands are mixing it up, augmenting traditional ad campaigns with multimedia elements and additional engagement channels, including apps, social media, and generative AI.
Coca-Cola: CreateRealMagic.com
Coca-Cola is arguably the world’s most successful brand. Some of its holiday assets, such as caravan trucks and polar bears, create a nostalgic connection for the holiday season. However, Coca-Cola is embracing artificial intelligence for more.
Consumers can visit CreateRealMagic.com to generate digital greeting cards by reimagining iconic Coca‑Cola images and characters through AI tools. Consumers can download personalized cards, email them to family and friends, or post them on social media. They can also save online galleries and browse the work of fellow creators. Coca‑Cola will feature consumer-created artwork and creations from partner artists on 20 digital billboards around the world, including New York’s Times Square and London’s Piccadilly Circus.
The holiday card generator …