LinkedIn has unveiled its new social-first campaign, ‘Got Itchy Feet?’ by VCCP to help young professionals navigate the UK job market and find their next opportunity with more confidence and ease.
The new campaign focuses on the unique career aspirations of young professionals, helping those at the beginning of their careers discover job opportunities that truly match their needs and goals.
Embracing the British expression ‘itchy feet’, the campaign features three different scenarios where workers’ inner monologues -personified by their own feet -play out their career dilemmas. This humorous, tongue-in-cheek dialogue guides the viewer to LinkedIn job collections as the solution to their career woes.
The campaign includes three episodic films, each highlighting a key Gen Z job preference:
At the heart of the campaign is LinkedIn’s job collections, a new feature designed to make job hunting more intuitive and personalised. The feature curates a collection of job opportunities across various categories, empowering young job seekers to discover …