GOP House Candidates Significantly Outperforming Democrats on Social Media [Video]

Republican House candidates are outpacing Democrats on social media by a large margin, receiving up to seven times more shares per post, according to a new study.

A recent analysis by marketing firm Online Impact Group shows a significant disparity in social media performance between Republican and Democratic candidates for the U.S. House of Representatives.

The study suggests that Republican candidates are outperforming their Democratic counterparts on Facebook and Instagram, potentially influencing voter engagement and the outcome of the upcoming 2024 election.

Other social media platforms, chiefly TikTok and X (formerly Twitter), were not included in the analysis due to the small sample size of candidates found across both, Steve Chafe, Chief Impact Officer, Online Impact Group, told Newsweek.

Conducted from October 1 to October 14, 2024, the study analyzed 15,756 social media posts across 1,313 Facebook and Instagram profiles belonging to U.S. House candidates. The findings highlight a significant gap in key …