Goosebump, the Francis Street-based creative agency, has launched a new campaign for price comparison site bonkers.ie.
The campaign is running across TV, social and radio with media handled by Spark Foundry.
The film called “Night Moves” features a bunch of pesky utility bills that are conspiring to keep a household awake at night. The film ends in the tranquil surroundings of bonkers.ie HQ, where they are burning the midnight flat whites in pursuit of a great deal on behalf of consumers. The tagline “We’re on the money”, reflects their commitment to delivering value.
The bills were brought to life by Piranha Bar using a combination of traditional string and sticks as well as the very latest in digital effects. Director Gavin Kelly said, “It was a great challenge to give utility bills personality and make them feel as threatening as they really are. It’s live action, imitating art, imitating life”.
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