Google’s Broad Match Keywords Push Won’t Slow Down Soon [Video]

Broad match keywords greatly contribute to capturing a wide range of related search queries in your ad campaigns. They help you reach a larger audience by including synonyms, misspellings, and variations of your target keywords with the ease of targeting only a few variations. However, there’s a reason they exist alongside phrase and exact match terms.

We’re here to share our perspective on the state of broad match keywords in 2024, how they currently differ from other match types, and the new ways Google is prioritizing them over other match types.

Key Highlights on Broad Match Keywords

• Broad match keywords expand your reach by connecting your ads to a wider array of search queries, including variations and synonyms, allowing for greater audience engagement. This helps ensure that your ads are shown to the right user, enhancing ad performance and conversions.
• Broad match terms are becoming the new default match type when creating Search Ad campaigns using a Smart Bidding strategy.
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