Google Ads Conversion Tracking on Shopify: How to Set Up [Video]

Previously on our blog, we explored some Shopify ad ideas for your online store. But how do you determine which ads resonate best with your target audience? Google Ads Shopify conversion tracking allows you to measure your advertising efforts, provided it’s set up correctly.

This guide will help you track results accurately, giving you the insights needed to further improve your campaigns.

Benefits of Google Ads Conversion Tracking on Shopify

Google Ads allow you to collect data about actions like purchases and sign-ups.

Here is what Shopify Google Ads conversion tracking can do for your business:

1. Analyze Campaign Performance

Conversion tracking allows you to see which ads, keywords, or campaigns are driving the most customer actions, such as purchases or sign-ups. This helps you understand which elements of your advertising strategy are performing best and where adjustments are needed.