Gigil wins Grab’s first Lion with No Sweat Summer adobo Magazine [Video]

MANILA, PHILIPPINES — Grab continues to blaze the trail, not just in tech and consumer experience, but also in marketing and advertising as it bags a Silver in the Viral Film subcategory of the Cannes Film Lions, a pillar of the prestigious Cannes Lions International Festival of Creativity, for its No Sweat Summer online video. Spearheaded and produced by Grab and creatives agency Gigil, the film secured the highest placement the Philippines has gotten in the Cannes Film Lions. 

The No Sweat Summer video made huge waves in the online sphere, with the majority of netizens praising it for being funny, unconventional, and above all, authentic – with a beloved touch of odd yet relatable storytelling. 

Distributed across a multitude of social media platforms, the film garnered more than 32 million views and has been shared close to 100,000 times – catapulting it to viral status not only in the Philippines but also across …