MANILA, PHILIPPINES — To celebrate a brand new year of creativity, the advertising industry continues to launch campaigns that spark conversations. Whether raising awareness on social causes, spreading joy, or telling compelling stories, marketers and advertisers are finding fresh, dynamic ways to connect brands with audiences worldwide.
True to form, there’s no shortage of outstanding work for the adobo Magazine team to admire and celebrate. From gripping narratives that stay with you long after the first viewing to clever engagements that elevate brands to new heights, here are some of our favorite campaigns from January 2025.
McDonald’s Philippines and TBWASMP have taken the Ride-Thru experience to new heights – quite literally – by welcoming the towering Higantes of Angono’s famed festival into its Pueblo Angono branch. Expanding on the success of its 2022 “Carabao-Thru” activation, this year’s “Parade-Thru” concept continues the brand’s commitment to celebrating Filipino culture in playful, unexpected ways.
Every Filipino, no matter …