From design, supply, distribution, marketing to retail: How AI is being used in the fashion industry [Video]

“Artificial intelligence (AI) can make the fashion industry smarter,” said Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion and specialist in new technologies and their application in creative industries such as fashion, on stage at Web Summit, the tech conference that took place in Lisbon in November 2023.

“Using AI, fashion businesses – and therefore fast fashion giants – can offer consumers what they want, when they want it,” said Drinkwater. In other words, predicting and delivering products or services at the ideal moment.AI also has countless other applications. Consider, for example, assistance in the sketching and design phase. Or improving the retail experience in the physical store, through experience, interaction and (hyper)personalisation.

In this background story, FashionUnited highlights a number of examples.