7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
12 Steps to Create Videos

Fair-trade pioneer Ten Thousand Villages embraces e-commerce, shutters Lancaster location [Video]

Categories
Ecommerce

The company said it is shifting its focus to e-commerce growth and wholesale partnerships. Its store in Intercourse, Lancaster County, is among those closing.

AKRON, Pa. — Ten Thousand Villages, a pioneer retailer in the fair-trade movement, announced Thursday it will close 13 company-owned stores, including its location in Intercourse, Lancaster County.

The closures are part of a shift in focus to e-commerce growth and wholesale partnerships, the Lancaster County-based company said. The company will also restructure its support office as part of a strategic move that will help the organization adapt to grow digital distribution sales channels in support of its effort to collaborate with artisans in underserved communities.

“Our store and support staff affected by this change have been champions of fair trade, creating connections with customers and artisans alike,” said Ten Thousand Villages CEO Dan Alonso. “We are deeply grateful for their dedication and are committed to …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads