HONG KONG — VML Hong Kong announces a collaboration with Endowus, Singapore’s leading digital wealth platform, to debut its first-ever brand campaign in Hong Kong. This initiative marks a significant step in Endowus’ strategic expansion into the Hong Kong market, introducing this award-winning wealth management platform to a fresh audience.
Launched in late October, the large-scale campaign underscores Endowus’ differentiated business model, financial outcomes, and wealth experience. Targeting key segments such as entrepreneurs, families, and individual and institutional investors, the campaign features tailored online, social, and offline content spanning through multiple channels across Hong Kong’s prime locations.
The campaign opens the doors to the world of investing depicting how Endowus democratizes access to elite institutional funds; firstly showing an entrepreneur finally gaining entry to the “top floor” of wealth-building opportunities, an individual investor receiving its well-earned returns, and a family hearing through the noise of advice.
The extensive …