Email Marketing Campaign Ideas To Inspire Your Next Send [Video]

What will NY152 say today, I wonder? I turn on my computer. I wait impatiently as it connects. I go online, and my breath catches in my chest until I hear three little words: ‘You’ve got mail.’ 

While most people aren’t as excited to receive an online message as Kathleen Kelly (Meg Ryan), brands can still pique their customers’ interest with thoughtful email marketing campaigns. But what exactly makes an email click? And what happens when you don’t have any creative ideas left in the tank? Don’t sweat it! We’ve got a few suggestions up our sleeve.

Ready to upgrade your email marketing for better results and ROI? Here are some tips for setting up a successful campaign and ideas to inspire your next send. 

To get the right people’s attention and receive your desired metrics, it’s not as simple as just sending out a one-off message and hoping for …